Founded in 2009 by one of the most recognisable front men in music - Liam Gallagher, Pretty Green unites the authentic bond between British street culture, music and fashion, while instilling a deep understanding of culture with the relevancy of modern times. The latest Pretty Green collection is nostalgic, quirky and trademark to the era in which it is associated, with Harrington jackets, patterned polo shirts, and uniquely crafted denim.
Since the birth of rock 'n' roll in the late 1950s, British street culture has been influencing fashion and music worldwide. Pretty Green has an authenticity borne of a deep understanding of that culture and the things that make it relevant today.
Founded in 2009 by Liam Gallagher, one of the most iconic frontmen in music, the brand unites people through a love of music and fashion. Named after a track by The Jam, Pretty Green provides simple, classic clothing with a modern twist."
With stand-out attire, international appeal, and recognisable patterns, Pretty Green has become a household name.