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The move comes as we want to be able to offer our customers a wider portfolio of brands and a greater range of product than ever. You’ll still be able to shop the brands we’ve always stocked; but now you’ll have access to more luxury menswear brands, for customers who are looking to add a more premium edge to their wardrobe. Expect to see favourites such as Lyle & Scott, Fred Perry, Tommy Hilfiger as well as fashion powerhouses C.P Company, DSquared2, Emporio Armani, Moschino, Versace and Alexander McQueen to name a few. View the full brand list here.

You’ll notice a few changes to the Circa site over the next few months as we prepare for the merge which is set to happen Autumn 2020; but rest assured we’ll still be business as usual until then. In the meantime, we urge you to check out our EQVVS site and discover all the brands we have to offer. There’s also never been a better time as we’re currently offering Circa customers 20% off their first order on our EQVVS site when using code HELLOEQVVS at the checkout. (T&C’s apply)

Our first Eqvvs store which opened in 1985, was born out of a passion for style, providing the high-end shopping experience found in the streets of Milan and delivering it to the British high street. After years of building our brand, we soon realised that this level of service was needed not just in our local area, but throughout the entire UK. Therefore we set our sights on the Internet and launched our first website in 2014.

A year and a half after launching eqvvs.co.uk, after seeing substantial growth, we wanted to offer a modern aesthetic which appealed to our younger, trend driven audience and formed Circa; boasting a portfolio mix of heritage brands like Ellesse and Pretty Green and up-and-coming names like Sprayground and Marshall Artist.

This site became a go-to destination for customers wanting to experiment with their style with a product mix which focused on bold colours and prints designed to make a statement. As the fashion landscape continued to shift, we found that there was a definite trend of customers wanting to shop a broader range of brands and their style was becoming more fluid than ever. They wanted to kick back in a Lyle & Scott hoodie on a weekday but turn it up with a bold Versace Couture shirt on a Friday night. 2020 therefore seemed like the perfect time to combine our two sites to create a destination which gives our customers the freedom to explore a wider range of styles.

To stay in the loop of the merge, make sure you sign up to our newsletter and check out our social channels for updates.

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